For Three Ireland, maintaining a seamless digital experience is critical. With thousands of customers relying on their website daily, the team needed more than traditional performance monitoring, they needed a partner who could spot issues before customers were affected.
“ThinkTRIBE often alerted us before we even noticed an issue. It’s like having an early warning system watching over our customer journeys.” Nigel Kelly, Dig Ops & R&D Manager, Three Ireland
That proactive support is what Nigel Kelly calls ThinkTRIBE’s number one differentiator. The Managed Service goes beyond dashboards and alerts: ThinkTRIBE’s experts continuously monitored Three’s real customer journeys and reached out when something didn’t look right, often before the internal team saw a warning.
This hands-on approach meant issues were investigated and resolved faster, reducing impact on customers and freeing up time for the digital operations team to focus on innovation rather than firefighting.
Seeing what customers actually experience
Nigel also values the way ThinkTRIBE’s monitoring reflected the outside-in perspective, mirroring how real customers moved through the site.
“It’s a real-world reflection of the customer journey, not just server metrics. A customer doesn’t care whether an API call works, they just care that the page loads.”
Instead of relying on backend tools, ThinkTRIBE’s journey-based monitoring tests pages and flows exactly as a real shopper would. That gave Three Ireland a true picture of site performance and reliability from the customer’s point of view, helping build trust and confidence in their digital experience.
The outcome
With ThinkTRIBE’s Managed Service acting as both partner and early warning system, Three Ireland’s digital team benefited from:
Proactive issue detection and alerting, often before internal systems flagged a problem.
An external, customer-eye view of the full digital journey.
Reduced pressure on internal teams and faster resolution times.
Greater confidence that the website delivered the experience customers expect.
“ThinkTRIBE’s managed service is their USP. Their responsiveness is excellent, and they gave us that outside-in perspective that shows what customers actually experience.” Nigel Kelly, Dig Ops & R&D Manager, Three Ireland
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Learn how ThinkTRIBE’s Managed CX Monitoring Service gives your team early warnings and real-world visibility.
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