Resources
Welcome to our Resources section, packed with over 20 years of expertise helping top brands optimise their digital customer experience and protect revenue.
Explore our insightful blogs, delve into our informative eBooks, and learn from success stories in our case studies. We 've created these resources to help enhance your strategies and improve your results.
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When checkout goes dark: 3 CX blind spots costing eCommerce conversions
Owning the customer experience all the way to order confirmation. Struggling to spot eCommerce conversion errors at checkout? Learn the 3 most common CX blind spots costing retailers conversions — and how real user journey CX monitoring can reveal what traditional solutions miss.

The customer experience gap in B2B eCommerce and how to close it
Meeting B2B buyers B2C expectations. In B2B eCommerce, the traditional focus has been on availability and functionality. If the site is up and orders are coming in, it's considered a success. But in today’s competitive landscape, that's no longer enough. B2B customers now have B2C expectations. Journey speed, consistency, and ease of use have a direct and measurable impact on customer satisfaction, Net Promoter Score (NPS), and long-term retention.

Reclaiming SaaS developer time: A smarter way to understand digital CX
In a competitive SaaS market, delivering a reliable, friction-free customer experience is closely tied to retention, NPS, and revenue. But keeping experience smooth shouldn’t come at the cost of slowing down your developers. As platforms grow more complex and teams scale, separating routine monitoring tasks from core development work becomes a smart operational decision.