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Digital Customer Experience Blog


Load Testing reveals risks following re-platform to composable commerce
Real-world load testing of a composable commerce storefront before BFCM uncovered hidden autoscaling risks and CX issues under peak traffic.
Louise Arnold
Aug 142 min read


Agentic Commerce Part 2: How to prepare your store for AI shopping
In Part 2 of our Agentic Commerce Series, learn 7 practical steps to prepare your ecommerce store for AI agent customers. Discover Model Context Protocol, agent-to-agent commerce, and how to optimise for machine buyers.
Louise Arnold
Aug 73 min read


Agentic Commerce Part 1: Hype or the next big eCommerce shift?
Is Agentic Commerce hype or the future of eCommerce? Explore how AI agents are already reshaping retail and why brands should start paying attention now.
Louise Arnold
Jul 304 min read


How AI scraping is undermining Open Access: A challenge for GLAM and Publishers
AI scraping is putting a strain on GLAM and publishing websites, degrading CX and undermining open access. Explore the causes, consequences, and what comes next.
Louise Arnold
Jul 163 min read


AI risks in eCommerce: Why smarter experiences mean hidden failures
AI brings powerful enhancements to eCommerce — but also new risks. Learn how to uncover hidden failures before they hurt CX, conversions, or NPS.
Louise Arnold
Jun 243 min read


From browsing to buying: Why Mobile Apps should be winning the CX battle
Native mobile apps now drive the best eCommerce experiences—but most retailers aren’t monitoring CX or performance. With faster performance, higher conversions, and growing adoption, native apps are becoming the new storefront. Yet poor visibility into app performance risks hidden issues that damage CX and revenue. Discover why proactive real-user CX monitoring is now essential to protect customer loyalty and growth.
Louise Arnold
Jun 123 min read


When checkout goes dark: 3 CX blind spots costing eCommerce conversions
Owning the customer experience all the way to order confirmation. Struggling to spot eCommerce conversion errors at checkout? Learn the 3 most common CX blind spots costing retailers conversions — and how real user journey CX monitoring can reveal what traditional solutions miss.
Louise Arnold
May 273 min read


The customer experience gap in B2B eCommerce and how to close it
Meeting B2B buyers B2C expectations. In B2B eCommerce, the traditional focus has been on availability and functionality. If the site is up and orders are coming in, it's considered a success. But in today’s competitive landscape, that's no longer enough. B2B customers now have B2C expectations. Journey speed, consistency, and ease of use have a direct and measurable impact on customer satisfaction, Net Promoter Score (NPS), and long-term retention.
Louise Arnold
May 223 min read


Reclaiming SaaS developer time: A smarter way to understand digital CX
In a competitive SaaS market, delivering a reliable, friction-free customer experience is closely tied to retention, NPS, and revenue. But keeping experience smooth shouldn’t come at the cost of slowing down your developers. As platforms grow more complex and teams scale, separating routine monitoring tasks from core development work becomes a smart operational decision.
Louise Arnold
May 13 min read


The high cost of hidden flaws in luxury online retail - replatforming risks
What happens when high-end eCommerce meets high traffic—and hidden API flaws?
Louise Arnold
Apr 93 min read


From kit launch to ticket sales: Top 6 website mistakes football clubs make before high traffic events
Launching a new kit isn’t just about the shirt — it’s about the experience and the digital journey has become crucial to kit launch...
Louise Arnold
Apr 23 min read


Optimising SaaS customer experience to drive retention & growth
If you manage a SaaS platform, you already know that customer retention is key to long-term success. But keeping customers happy isn’t...
Louise Arnold
Mar 133 min read


Why autoscaling is no substitute for Load Testing: How Premier League Club avoids kit launch chaos
Don't let cloud autoscaling lead you into a false sense of security. It's not a substitute for Load Testing
Louise Arnold
Mar 53 min read


How thinkTRIBE boosts SaaS CX & developer productivity for The Access Group
Smarter Monitoring, Happier Customers In the world of SaaS, keeping customers happy means ensuring your software runs smoothly—at every...
Louise Arnold
Mar 22 min read


Key considerations for evaluating the ROI of CX SaaS Solutions
How customer-centric managed services maximise business outcomes When it comes to investing in a fully managed digital CX and performance...
Louise Arnold
Jan 213 min read
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