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Digital Customer Experience Blog
Online Kit Launch traffic is predictable. Launch-day performance isn’t.
Common online kit launch risks, autoscaling gaps and AI-driven journey challenges seen across Premier League clubs.
Louise Arnold
Feb 123 min read
From kit launch to ticket sales: Top 6 website mistakes football clubs make before high traffic events
Launching a new kit isn’t just about the shirt — it’s about the experience and the digital journey has become crucial to kit launch...
Louise Arnold
Apr 2, 20253 min read
Why autoscaling is no substitute for Load Testing: How Premier League Club avoids kit launch chaos
Don't let cloud autoscaling lead you into a false sense of security. It's not a substitute for Load Testing
Louise Arnold
Mar 5, 20253 min read
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