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Digital Customer Experience Blog


When checkout goes dark: 3 CX blind spots costing eCommerce conversions
Owning the customer experience all the way to order confirmation. Struggling to spot eCommerce conversion errors at checkout? Learn the 3 most common CX blind spots costing retailers conversions — and how real user journey CX monitoring can reveal what traditional solutions miss.
Louise Arnold
May 273 min read


The customer experience gap in B2B eCommerce and how to close it
Meeting B2B buyers B2C expectations. In B2B eCommerce, the traditional focus has been on availability and functionality. If the site is up and orders are coming in, it's considered a success. But in today’s competitive landscape, that's no longer enough. B2B customers now have B2C expectations. Journey speed, consistency, and ease of use have a direct and measurable impact on customer satisfaction, Net Promoter Score (NPS), and long-term retention.
Louise Arnold
May 223 min read


Reclaiming SaaS developer time: A smarter way to understand digital CX
In a competitive SaaS market, delivering a reliable, friction-free customer experience is closely tied to retention, NPS, and revenue. But keeping experience smooth shouldn’t come at the cost of slowing down your developers. As platforms grow more complex and teams scale, separating routine monitoring tasks from core development work becomes a smart operational decision.
Louise Arnold
May 13 min read


Optimising SaaS customer experience to drive retention & growth
If you manage a SaaS platform, you already know that customer retention is key to long-term success. But keeping customers happy isn’t...
Louise Arnold
Mar 133 min read


Why autoscaling is no substitute for Load Testing: How Premier League Club avoids kit launch chaos
Don't let cloud autoscaling lead you into a false sense of security. It's not a substitute for Load Testing
Louise Arnold
Mar 53 min read


Eliminate eCommerce friction and website errors leading to lost revenue
How to reveal and streamline the resolution of eCommerce errors In today’s competitive eCommerce environment, customer experience is a...
Louise Arnold
Sep 17, 20243 min read


Optimise Football eCommerce with Digital CX Intelligence Monitoring
At thinkTRIBE, we work with Premier League football clubs, helping optimise customer experience for football eCommerce.
Louise Arnold
Jul 11, 20243 min read


The double-edged sword of beauty eCommerce: Innovation versus DX risk
In the fast-paced world of online beauty retail, embracing innovation has always been essential. Technologies like Virtual Reality and...
Louise Arnold
Jun 6, 20243 min read


Flawless eCommerce experience on a global scale: Boden’s success with ThinkTribe
Boden, leading UK online fashion retailer, relies on ThinkTribe’s digital customer experience monitoring to ensure smooth performance...
Louise Arnold
May 23, 20241 min read


Uncovering the hidden causes of digital CX friction & lost sales
Are you overlooking the hidden obstacles impacting digital experience (DX) and leading to lost sales? Beneath the surface of your digital...
Louise Arnold
Apr 11, 20242 min read


Ensuring seamless checkout experience for football kit launch success
For any football club, unveiling a new kit marks a significant milestone in the calendar. But amidst the excitement of the launch, how...
Louise Arnold
Mar 27, 20242 min read
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