Digital Customer Experience Blog

Learn how to prepare for peak as AI-assisted customer journeys change traffic profiles, and how realistic load testing and ongoing monitoring can protect critical journeys.

AI-assisted discovery is changing where shoppers enter retail sites and how quickly they reach checkout. See what this means for holiday peak planning.

AI isn’t just influencing discovery, it’s changing digital commerce journeys and how traffic behaves on site. This article explores what’s actually changing, and why variability matters more for digital teams.

Christmas 2025 marked a turning point where AI-assisted discovery and early agentic commerce began to influence how people shop, and how ecommerce teams measure success.

AI is reshaping how customers discover and buy. Learn how digital maturity, data intelligence and agentic commerce are redefining eCommerce success, and how online retailers can prepare for an AI-driven future.

In Part 2 of our Agentic Commerce Series, learn 7 practical steps to prepare your ecommerce store for AI agent customers. Discover Model Context Protocol, agent-to-agent commerce, and how to optimise for machine buyers.

Is Agentic Commerce hype or the future of eCommerce? Explore how AI agents are already reshaping retail and why brands should start paying attention now.