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When web traffic surges, your gym's digital experience is on the line
Every January, gyms experience their biggest spike in new memberships, a huge opportunity, but only if your website and apps can handle the surge. But that’s not the only time your digital systems are under pressure. The smaller student surge in September, along with new releases and re-platforming, all add extra strain.
And it’s not just about CX for joining journeys, existing members are also logging in to book classes, check-in via the app, and manage their memberships. When journeys slow down or break, it means reduced sign-ups, failed payments, and frustrated members.
thinkTRIBE gives gyms, fitness brands, and health clubs a true view of members' digital experiences from the outside-in, helping maximise performance and CX all year round.
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Slow Load Times
Lead to abandoned sign-ups and failed bookings
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Broken Member Journeys
Result in lost members and lost revenue
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Web or App Glitches
Frustrated members and wasted ad spend
It's not just downtime that matters, it's poor CX and performance under pressure
The January surge in traffic, app activity, and payments exposes weak points in complex digital ecosystems. With multiple suppliers and third parties, booking tools, payment gateways, access control systems, and mobile apps, even one weak link can break an entire journey.
How we help you prepare your web & apps for peak readiness
Our real-world Load Testing helps prepare your platforms before peak or after re-platforming and our 24/7 Intelligence Monitoring protects website and app journeys year-round. Both are managed services and journey-based, built around real member behaviour, giving your teams a true picture of CX and actionable insights. In turn helping minimise abandoned sign-ups protecting renewals, revenue and brand.
CX & PERFORMANCE MONITORING
Protect ongoing CX & performance
Once Load Testing proves your systems and infrastructure can handle the load, the next step is protecting ongoing experience and performance.
Our 24/7 Journey-Based Monitoring continuously tests key member journeys, from sign-ups and payments to app check-ins and class bookings. If a journey slows or fails, you’ll know before your members do.
Journey-based Monitoring gives you:
• Early warning of potential issues
• Evidence to hold suppliers accountable
• Confidence that your digital CX is performing as it should across both web and apps
REAL-WORLD LOAD TESTING
Prepare for peak & for change
Our realistic, journey-based Load Testing replicates how both new and existing members use your website and apps, joining, paying, booking classes, or managing accounts, under real-world peak conditions.
We manage the process from start to finish:
• Coordinating with internal teams and third-party suppliers
• Adapting and optimising tests in real time
• Delivering clear, actionable insights that save dev time
Whether you’re gearing up for the January rush, the September student surge, or validating a new platform or app launch, our Load Testing gives your team confidence that your digital journeys can handle real-world demand.
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CLIENT SUCCESS - THE GYM GROUP
Load Testing helps increase Jan peak capacity by 25%
When The Gym Group prepared for their January surge, our managed Load Testing helped deliver a 25% increase in platform peak capacity.
Following that success, The Gym Group now uses thinkTRIBE Monitoring to protect website journeys 24/7 ensuring fast, reliable member experiences all year round.
“thinkTRIBE don’t just deliver performance testing, they proactively manage the whole process. That takes a load off my shoulders and removes resource bottlenecks. The team are always responsive and easy to work with, and the testing gives us valuable data. It means we can resolve issues early, which is far easier and cheaper than losing revenue if the join journey fails at peak.”
Ed Aldridge, QA Manager, The Gym Group
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