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Digital Customer Experience Blog
The customer experience gap in B2B eCommerce and how to close it
Meeting B2B buyers B2C expectations. In B2B eCommerce, the traditional focus has been on availability and functionality. If the site is up and orders are coming in, it's considered a success. But in today’s competitive landscape, that's no longer enough. B2B customers now have B2C expectations. Journey speed, consistency, and ease of use have a direct and measurable impact on customer satisfaction, Net Promoter Score (NPS), and long-term retention.
Louise Arnold
2 days ago3 min read
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